Research Proposal (Advertising & Censorship) Example | Topics and Well Written Essays - 2500 words

(Advertising & Censorship) - Research Proposal Example With the use of other strategies, advertisements help in building brand image for companies, meaning that clients can easily identify specific companies with specific products and services. In Honk Kong, the need for producers and service providers to be competitive is no different from what exists in other parts of the world as companies are constantly opened up to local and international competition (quote). As noted in the background, competitiveness among companies in Hong Kong is now an important determinant of success for various business operatives. Even though this is a situation that happens with almost every other company, quote (year) singled out the food and alcohol industry and said that these are faced with even stiffer need to be competitive as the industry is regarded as both important and exposed to perfect competition. On a daily basis, new food, beverage and alcohol companies spring up in Hong Kong in different sizes. As noted in the background, most of these companies resort to the use of advertisement to make their presence known to the public. The problem with advertisement from some of these companies however has to do with the consent of their products and the content of their advertisement. Even though even though alcoholic and unhealthy food are not prohibited in Hong Kong, quote (year) laments about how the content of advertisements are not made to reflect the t rue content of products but only to emphasise on persuading clients. In the light of the identified problem above, the proposed study will be carried out with the purpose of comparing alcohol and unhealthy food product in Hong Kong to the United Kingdom (U.K.). This means that the U.K’s model of advertisement and censorship on alcohol and unhealthy food is used as a model to test the rate of acceptability with what prevails in Hong Kong. U.K is selected as the model due to popularity of its advertisement regulations in literature and how